# Premiere Mode

Premiere Mode lets you open your billboard for sponsorships **before** your content is published elsewhere. This means you can start earning from advertiser interest during the anticipation phase — not just after you post.

When you enable Premiere Mode in **Settings**:

* You set a scheduled date for your content to go live<br>
* Advertisers can see the upcoming premiere and book ad slots in advance<br>
* Your billboard calculates ad exposure based on the premiere timing<br>
* On your scheduled date, the billboard transitions automatically to live status<br>

> This feature is designed for content you plan to publish in the future. Once set, Premiere Mode can only be changed once.

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