# Ads Display

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When visitors land on a billboard, each ad card slot works as follows:

* **Filled slots** show the active booking's ad creative — the title, short description, image, and a **Visit Sponsor** button linking to the Destination URL.<br>
* **Empty slots** display an open invitation for advertisers to book.<br>
* Visitors can click **Skip** on filled ad slots to reveal additional content the creator has curated for that billboard. The number of skips required to unlock content is shown to visitors.<br>

The **impressions counter** on a billboard reflects overall engagement across all ad slots on that billboard, giving you a sense of how much traffic and interaction that creator's content is attracting.


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